I also try to reach out to one new person each day about NamePros. In addition to the previously mentioned items, I go through all the domains submitted to our free Promoted Auctions tool and handpick the ones that make it to site-wide advertising. With a community this size, it’s largely a team effort when it comes to moderation, development, and ideas.ĭomainGang: On a daily basis, what types of tasks and issues do you address on behalf of NamePros?Įdward Zeiden: I like to be hands-on in most facets of the company by rolling up my sleeves and working on any task where I can help. I foster strategic partnerships, come up with marketing campaigns, assist with budgeting, employees, business development, perform market analysis, help implement and foster new ideas, communicate goals to team members, and take care of other miscellaneous daily operations. Reflecting on my experiences in these three very different fields, I found myself wanting to focus all of my expertise into one venture that never left my sights: NamePros.ĭomainGang: Currently, what is your role at NamePros, a domain industry community with one million members?Įdward Zeiden: My position as Senior Director is to handle the business-end of NamePros. I joined a mergers and acquisitions consulting firm to foster growth in startups and solidify brick and mortar businesses for the M&A process and exit through financial modelling, various marketing endeavors, and improving efficiency. From investing in the stock market, I knew what was required from financial statements and quarterly reports, information that could make or break a company, but I wanted experience working with entrepreneurs to build their companies from the inside-out. Also, reading news outlets like DomainGang and allowed me to keep a pulse on the industry.Īfter NameLayer was strategically acquired by TechStars, I wanted to gain perspective on how businesses operated from the inside across a variety of industries. I gained most of my domain industry knowledge from parsing through thousands of names every single day in pending delete lists, auctions, and NamePros. I subsequently co-founded NameLayer, a curated domain inventory for startups and tech businesses. Over time I grew tired of the more monotonous tasks and the too often 24-36 hour physical work sessions, so I followed an opportunity with one of my old business partners to transition into the domain industry. I eventually segued to commercials, infomercials, and also produced a short web series on COMINGSOON.NET. I co-founded a small production company named “sixhundred” as a producer specializing in shorts and music videos. Edward Zeiden, Senior Director at NamePros.ĭomainGang: Edward, please share some information about your background as a professional, within or outside of the domain industry.Įdward Zeiden: My professional history can be broken down into three categories: domaining, business consulting, and film production.Īfter studying business economics at UCI, I sought a change of pace and moved to Hollywood.
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